UGGs are Back in Style!
You know those fuzzy brown shoes you wear once it starts to get colder outside? Or maybe when you are just lounging around the house? Well, if you haven’t already, it is time to bust those uggs out of your closet, because they are back in style! Now you may be wondering, “Why? How have the little brown boots I’ve been wearing since middle school suddenly become an ‘it girl shoe’?” Well, the answer comes down to two things which have now more. This relates to our growing need for things to be as practical and efficient as possible, which is where UGGs come back into the picture. According to an article by Dave Schilling for the LA Times: “All fashion is about staples, the items that never leave your rotation and can be paired with just about anything. The Ugg boot slots easily into that category for its target audience. It’s not something you put on to experience the greatest moment of your life. It is the shoe you wear to a last-minute grocery store trip, to pick up stamps or to walk your dog at 10 PM. It’s the dad hat of shoes. What to wear when you’re not expecting.”
Furthermore, it can be noticed that the revival of UGGs is a symbol for an even bigger emerging trend, nostalgia for than ever become a priority in people’s everyday lives: Comfort and practicality. When everyone was trapped inside due to the Covid-19 pandemic and started wearing pyjama bottoms during Zoom meetings daily, it became clear that we as a society have become far more likely to choose the comfiest option when it comes to everyday wear (which has also become evident in the rise of athleisure).
Another big reason for the occurrence of this trend is the overall glorification we have given to effortlessness, that is, looking “put together” without seeming like you actually tried. the Y2K era. The growing popularity of this trend can also be attributed to the celebrity endorsement being given to these shoes. Some of the people who have paved the way for the trend include the beloved supermodel Bella Hadid as well as social media’s queen of effortlessness herself, Matilda Djerf. UGGs are also a great example of how fashion trends will more often than not be cyclical, that is, they will always come back in a more updated version, which is something that is shown through the massive increase in popularity of mini UGGs. Schilling further commented on the popularity of UGG boots saying, “It started a rediscovery of the joys of looking a bit messy. The idea of being effortlessly casual became glamorous again”. Overall, UGGs are an amazing investment, with fluffy interiors that make you feel as though you’re walking on a cloud. In a post-pandemic society, always remember that comfort is the new cool.